Navigation auf uzh.ch

Suche

UZH Continuing Education

CAS in Chinese Business Management

Duration

4 weeks, 12 days on campus

Qualification

Certificate of Advanced Studies UZH in Chinese Business Management (12 ECTS Credits)

Target Audience

Working professionals with a Bachelor or Master’s degree who aim to specialize in intercultural management with a focus on China.

Fees

CHF 8 000.–, including attendance of all courses, exams and certificate

Website

https://www.eabm.uzh.ch

Information

University of Zurich
MAS European and Asian Business Management
Stampfenbachstrasse 73/75
CH-8006 Zurich

E-mail

eabm@execed.uzh.ch

Description

The CAS Chinese Business Management offers the opportunity to learn specialized management-knowledge applied to the Chinese market. In class the students develop the necessary skills to incorporate current theories to real life cases and adapt business ideas to their individual situations and backgrounds.
You gain insight and competences in:
  • The implications of China’s rising influence on the world stage
  • Features of business and management styles in Chinese firms
  • Globalization strategies for Chinese enterprises and critical issues for their operations in Europe
  • Key marketing concepts and their application in China
  • Managing cross-cultural companies with international employees
  • Advantages and risks involved in cross-border acquisitions

All courses are taught in English. In addition to the regular lectures, electives such as seminars on the latest developments in China and the Chinese market and company visits enrich the curriculum.

Dates

On Request